Globalisation has completely changed the way a product is sold. Entering the international market poses a challenge for marketing. We must not only consider whether the product is suitable for a specific country, but also how to sell it so that it appeals to the consumer. Having an external translation agency or an in-house team of translators for the marketing department becomes essential.
Yesterday, changing the dial of the radio fleeing from advertising, I arrived at BBC Radio 2 where they argued that we live in a world of constant and rapid change, where nothing remains stable and where things arrive and then leave. This reflection was made in relation to music, but is directly transferable to many professional areas.
There are likely few translators using Linux. The mere fact that the most wildly used CAT tool on the market, SDL Trados Studio, is not compatible with Linux discourages translators from considering this free, cost-effective and efficient operating system. However, it is an excellent alternative to Windows and Mac. Moreover, there are many translation software options, some of which can be used on Linux.
The Consumer Electronics Show (CES) 2018 closed its doors in Las Vegas a few weeks ago. Over 3,900 exhibitors displayed the global trends in the field of innovation at the largest technological fair of the year. The development of artificial intelligence in the field of languages and wearable technology particularly caught our attention.
Automatic translation refers to translation carried out entirely by a computer programme, among which we can highlight Google Translator as the best known. Computer-assisted translation service, on the other hand, is any translation carried out by a translator.
For many prestigious companies it is essential to maintain uniformity in the terminology employed and in the use of language for reasons of identity or branding, marketing or corporate strategy. Terminological consistency is one of the keys to cohesion between a company’s different textual mediums. What image would a company project if it uses different terms to refer to the same thing, when marketing several different products?
Advances made in artificial intelligence and their application to the field of machine translation never cease to amaze us. Although we tend to dwell on the errors produced by machine translation, the truth is that the results obtained are getting better and better over time. Initially, the software used simply substituted one word for another, without taking the context into account.
In the majority of cases, websites are managed by Content Management Systems (CMS). There are Content Management Systems, such as Magento, which offer the distinctive feature of exporting text for translation along with part of the HTML code.
Translation is an activity that lends itself easily to professional intrusion, after all anyone with a computer and knowledge of a second language can translate. However, there are people that have academic training in translation and earn a living by translating, dedicating themselves completely to this activity.
The Need for Translation Technology
Advances in information technology (IT) have combined with modern communication requirements to foster translation automation.
