China's population was 1.439 billion in 2020, an increase of 72 million since the last census in 2010. Most economists expect the country, which is close behind the United States as the world's second largest economy, to eventually become the world's largest economy.
Once we fully master a language, it is possible to distinguish the differences in accent and vocabulary between specific areas where that language is spoken.
There is a strong contrast between British English and American English.
You have probably seen English advertisement on TV, on packaging or on the street.
The use of Anglicisms is increasing in French society, but especially in the marketing field.
You may be wondering why everyone is so obsessed for Shakespeare's language on billboards, in the press, on the radio, on TV and, of course, on the Internet.
It is crucial to have a deep understanding of the societies of the countries you work with or operate in, due to the many cultural differences involved.
In this article, we will look at some aspects to consider in order to better adapt your marketing strategy to the international market.
According to Wikipedia, there are currently about 7 million French speakers in Quebec who have French as their mother tongue, second only to France in terms of the number of native French speakers.
Our mother tongue will always seem easy to learn and to translate. However, for various reasons, some languages are more difficult to translate than others.
Have you ever considered translating your documents or web content into German? Well, first of all, you'll be interested to know that there are several varieties of German. As with other languages, such as English, which shows linguistic differences between the various English-speaking countries such as the USA and United Kingdom, German also has varieties among the German-speaking countries.
Despite being separated by a vast ocean, the United Kingdom and the United States are two sides of the same coin, two sister countries united by the same language but with very different cultural personalities. This is reflected in the way English is used to the extent that it can differentiate between British and American English.
Is medical language as innocent as we think? A priori, we might think that medical translation is pure science, logical, objective and irrefutable.
If you’re an international negotiator, you will probably have already been faced with an uncomfortable situation during a professional meeting. Whether you are young or you already have twenty years of experience in business, you have probably already been baffled by the cultural idiosyncrasies of some of your business associates... And that is completely normal!
