Keeping Close to our Local Clients
AbroadLink's Marketing Department has decided to adapt its brand name to the target country. From this year, visits to the website www.abroadlink.com will be automatically redirected to https://altraducciones.com for Spanish speaking clients, to http://altraductions.com for French speaking clients and to http://abroadlink.com for our clients in the United Kingdom and the rest of the world.
This is part of the company's new internationalisation strategy with a double objective:
Adapting the name to the client's country
The company will still use the brand name AbroadLink, but will start to use the brand names AbroadLink and AbroadLink for Spanish and French clients. AbroadLink will still be used for the rest of countries where English is the working language with clients.
In the case of Spanish and French speaking prospects, our new brand names will sound more familiar, so they will be easier to remember.
SEO strategy
The second objective of this change is to improve the SEO positioning of the company's website.
It is a long-term SEO strategy: while the company hopes to improve its positioning for all searches including the word translation, in the short term the positioning will decrease due to the loss of the domain age.
Josh Gambín is the founder of AbroadLink and leads the company's sales and strategy. With a degree in Biology and a degree in Translation and Interpreting, his background bridges the scientific and linguistic worlds that define our work.
He is a published author in MultiLingual magazine and has participated as conference speaker at leading industry events, including the GALA and tekom conferences, where he shares AbroadLink's perspective on quality, compliance and the responsible use of language technology in regulated sectors.