The year 2023 is full of opportunities for small and medium-sized enterprises to offer their products and services. These events are the meeting point for a large number of SMEs, providing a very relevant means of dissemination. Those with an international character are obviously a good opportunity to attract customers. But it can all come to nothing if basic aspects of communication are neglected.
You are probably wondering: What exactly is social media translation and why is it so important?
I will keep the promise I made in my last article "4 basic tips for your marketing in China". I will tell you everything about the most important holidays in China, which you may use for your marketing campaign.
The Chinese market offers many opportunities. But you should know how to run good marketing campaigns in this giant country. More importantly you should know how to run digital marketing campaigns, which are constantly evolving, especially in China.
Do you want to export your products and optimise your marketing campaigns in the Chinese market?
Having a blog is one of the key elements for an inbound marketing strategy. It is one of the first contact points with potential customers.
Addressing the problems and expectations of your readers, will increase the probability of turning potential customers into real customers.
There are 126 million people living in Japan. It’s a country characterised by its strong culture, curiosity for others and purchasing power. Japan is a very interesting market for foreign companies, especially European companies.
Transcreation is a new concept introduced in the 20th century, which consists of the desire to make more use of the creative spirit of translators in order to strengthen the local dimension of translations.
The medical tourism market is estimated at $60 billion worldwide in 2019. It is expected to continue to grow and reach USD 140 billion by 2026.
The globalisation of the healthcare market is increasingly visible and this does not disappoint stakeholders. The economic interests have transformed medical tourism into priority in some countries.
To understand the importance of translation in successful digital marketing actions, we must first understand what digital marketing actually is.
Writing high-quality informative content is essential in content marketing strategies. However, for this content to be visible to everyone, promoting it is fundamental.
Indeed, what is the point of writing a good article if no one is going to read it?
